Sunday, May 13, 2007

BEST FOOT FORWARD

Wearing this in public was once a taboo, but now everyone suddenly got mad on rubber slippers and is more than willing to spend grands of pesos. Yes, you read it right. Whopping hundreds of bucks for a rubber slipper. I'm talking about that Brazilian sandal brand, Havaianas.

Havaianas was first created in 1962, and since then, São Paulo Alpargatas SA, the manufacturers of the sandals, has already fabricated more than two billion pairs. It is exported internationally and featured in numerous stores in the United States and where else, the Philippines.

Havaianas' design is inspired by the Japanese rice straw and wood zori sandals used with kimonos. They employ a simple, functional design. The most popular on their designs features a small symbol of the Brazilian flag on the strap.

Whoever brought this rubber slipper in the Philippines is clever. He/She surely knows the tastes and penchants of the Filipinos. Proof of this is the instauration of different styles and designs especially crafted for the flip-flop lovers.

Havaianas flip-flops now come in different and unique designs. And they are continuing to create more everyday.

I can't blame the people for their continuous patronage of these rather high-priced merchandise. It is the quality and the comfort that these slippers give the people which they hanker and frequent.

But not everyone cannot afford to own these must-haves. Who would anyway buy eight hundred pesos worth of rubber slippers when they can just spend it for food, or anything else essential. So, what's an alternative? Rip-offs.

A smart Filipino marketeer would definitely create a product which is much likely the same with the original but way cheaper. Sure, minus the comfort and quality. But whatever, at least you own one. I'm talking about the Havaianas rip-off, Havana which by the way only costs P50.00 or even less.

Though I own some pair of these rubber slippers, I don't think it's practicable to purchase one. I mean, there are a lot of cheaper rubber slippers out there in the market, though they might not be that comfy. But you judge guys.

13 comments:

Anonymous said...

hello! adeek ako sa havaianas. ewan ko kung bakit. haahahaaha. ang galing mong gumawa ng journal. hahaahaha.

Ken said...

Thanks Pia! Just so you know, I have nothing against people who go gaga over Havaianas, ha! Hahaha! Peace! :D

You know you love me said...

blog hopping (: i agree. (: but im a havaianas addict myself. hehe (:

Anonymous said...

oh, so that's the new lush of the filipinos? no wonder everyone wants it. it's expensiveeeeeee!

PinoyHarbinger said...

Go check out the nearest banana peel for a good (if not great) alternative. I long for the days when Beach Walk, Rambo and Spartan were kings. Havaianas are designed (and priced) for the people in the first world.

Anonymous said...

The tsinelas (flip flops) fad is crazy! It's not practical no matter how you see it, and no matter how people rationalize these over priced rubber - like comfort and durability, it's just a rubber slipper that so happened to be imported from brazil (flashy huh?)... good designs though.

For the elite, it may be a good buy (go throw the excess money). For the wannabes, it's a good display to show social status.

*peace to the two tsinelas lovers here so far. payo ko lang andaming tsinelas diyan, mura pa!

Anonymous said...

go rambo! i used to wear it when i was a kid.. kapal, sobra! tiba-tiba sa tumbang preso!

Anonymous said...

Hahahaha! I know you'll make a post about this. HAVANA! HAVANA! HAVANA! Boo Havaianas! :D

Anonymous said...

i don't know... people are just buying those flip flops for the brand... i mean i believe there are far more better flip flops than havaianas... correct me if im wrong... hahaha! there are people who buy those things para maging IN or whatever... i mean, come on, tsinelas lang yan. hahaha!

siguro, i could create a tsinelas na comfortable suotin pero cheap gawin... tapos make the price sobrang mahal... feeling ko, magiging in yun...

i don't know why pero people buy most things na feeling ng mga tao cool kahit sobrang mahal... they're just for the brand... kahit di naman maganda *not pertaining to a specific thing* like clothes.. they buy clothes na sobrang mahal coz of the brand, pangit naman... and mas mga may magagandang clothes from stores na sobrang mura...

peace to the havaianas lovers!

Ken said...

Oh, take it from an Assumptionista ha! Opt for cheaper brands. Hahaha. Thanks Pam! :)

Anonymous said...

I don't think I'll ever be in the Havaianas fad, even if I could afford it. Parang sayang eh. Well, I've got nothing against those who are into it. Kanya-kanyang hilig lang naman 'yan. And may toeberries and banana peel naman so I will not spend my precious money on a costly pair of slippers. Siguro eh pumps na ang bibilhin ko :-)

Anonymous said...

You know naman the Filipino buyers. Some are bandwagon joiners. Kung ano yung uso, kahit mahal, go!

Anonymous said...

VIVA HAVAIANAS!